Why are Medium and Large Flat Rate Boxes Free? Good question! To speak frankly, it’s essentially a marketing ploy (isn’t everything?). USPS came up with the idea to offer these particular boxes for free, along with a simple pricing structure to make shipping seem more approachable – they noticed shippers were having a hard time choosing the right USPS mail class. Shipping Priority Mail Flat Rate has become widely embraced by small businesses across the country because they’re drawn to the free packaging. However, while small businesses think they’re getting a good deal, this practice often ends up hurting them. If you’re running an eCommerce business, you should steer clear of these free USPS boxes. Why Should I Use Custom-Branded Packaging Instead of USPS Flat Rate Packaging? Instead, a better option is to use your own packaging or create custom packaging for your products so you can take advantage of more cost-effective USPS services that exist. This question comes with a two-part answer. The first part of the answer is simple and quite obvious: it enhances the Customer Experience.
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